MBA candidate at McGill · Montréal

Erin Li

Research, products and stories about how people and markets behave.Don't just scroll through my work.

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关于 About

People, language, behavior.

A psychology and linguistics background means I read digital work through how people actually behave.

I've run influencer and KOL campaigns, built Web3 communities, worked in crypto VC business development, and evaluated AI models across English and Chinese for accuracy, clarity and cultural fit. Now I take ideas from zero to one myself.

Right now

  • MBA, year twoMcGill Desautels, Montréal
  • Prediction-market researchPolymarket microstructure and forecast accuracy
  • Building with AI coding agentsCodex, Claude Code, desktop and web apps

Marketing & Community

Influencer campaigns, social content, audience growth and engagement.

KOLSocialWeb3 community

Business & Partnerships

Partner outreach, client communication and cross-functional coordination.

VC BDOutreachEvents

Research & Strategy

User behavior, market mechanisms, trend research and insight.

Dune SQLMicrostructureField study

Emerging Tech

AI, Web3, digital communities and early product experiments.

CodexElectronAI eval

关卡 Nine projects · nine levels

Play the work

Each level is a tiny game built from what the project is about. Beat it to earn a badge, or open the case study any time.

履历 Path

How I got here

  1. 2025 – 2027Montréal
    MBA, McGill University
    Desautels Faculty of Management

    Investment, sales and customer-insight coursework alongside independent research on prediction markets.

  2. 2024Crypto venture capital
    Business Development, SevenX Ventures
    Partnerships and deal flow in Web3

    Worked between founders, investors and ecosystem partners at a crypto-native fund.

  3. 2022Ottawa
    Honours BA, PsychologyCum Laude
    Minor in Linguistics, University of Ottawa

    The base of how I look at work: behavior, language and how people decide.

  4. 2021 – 2022Los Angeles
    Business Assistant, BlockInfinity Fund
    Crypto fund operations and conferences

    Supported fund operations and represented the team across crypto conferences.

  5. 2021Beijing
    KOL Marketing Strategies Intern, OKX
    Influencer and KOL campaign strategy

    Planned and ran KOL campaigns for one of the largest crypto exchanges.

  6. 2018Beijing · Oakville
    Curator, “City Tales” art exhibition
    Plus a diploma in Visual and Creative Arts, Sheridan College

    Where the design eye comes from: art school, then curating a show in Beijing.

联系 Contact

Let's build

something together.

erin.lirr@gmail.com

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